Forza Racing Championship
We worked very closely with Turn 10 Studios, a division of Microsoft Game Studios and the makers of the legendary Forza driving game franchise, to establish the design sensibilities and create the broadcast package for their newly upgraded esports offering: Forza Racing Championship Invitational Series 2019. The new look uses a bold, stylized color palette and confident typography, combined with a decidedly graphic approach. Working with the beautiful Forza game footage was a treat as well, some of which we recorded ourselves with the in-game camera tools… which meant that we had to spend a fair amount of time playing Forza during this project. ; )
Capacity Studios
Client: Turn 10 Studios / Microsoft
Project focus: design + motion graphics + branding + visual identity