Gamers for Giving
Capacity is a proud supporter of Gamers Outreach and all of the amazing things they’re doing to make gaming accessible to kids in hospitals, so we were honored to have the chance to partner up on this identity system for their big annual community fundraising event: Gamers for Giving.
This event has a long history that all started with a grassroots LAN party, bringing together gamers with a shared love for the community and a desire to give back. The new identity leans into those ideas, embracing network cables as a metaphor for gathering together, and using a fun but sophisticated color variation of the core Gamers Outreach brand to create a look that is simultaneously celebratory and classy.
This announcement video, which later doubled as an intro to the live broadcast for the event, is a manifestation of the brand sensibilities in motion. The concept of the gaming community coming together for this great event and uniting for a worthy cause is a throughline that becomes even more clear in animation.
The full color, gradated mark compliments an all-gold look that can be swapped depending on usage. The logotype is an interchangeable system that allows for vertical and horizontal compositions, as well as an abbreviated version.
A large focus of the rebrand was the Gamers for Giving website. We worked closely with the GO team to refine the presentation of the messaging and user experience on the site to make getting all the important info and signing up to participate as seamless as possible.
We also created a suite of motion graphics and templates for the live broadcast and for content creators to use in their live streams + promotions.
If you’ve never checked out or supported Gamers Outreach, we highly encourage you to look into it! We’ve been really impressed with their vision and mission, and look forward to being a part of the work they’re doing to bring the joy and entertainment of games to hospitalized families for many years to come.
Client: Gamers Outreach
Project focus: design + visual identity