RLCS x Ford F-150
We like to think that these co-branded Ford F-150 vignettes are prime examples of tasteful sponsor integration, thanks to the vision of our friends at Psyonix. We collaborated on half a dozen concepts involving the F-150 prepping the field between RLCS matches, and ended up creating four plus a blimp view of Champions Field to help build anticipation before Game 5s and 7s. They really came to life when combined with the live banter of the casters, who had fun using the moments to keep the audience engaged and even hyped by seeing the truck do its thing for RLCS.
Project focus: animation + real-time vfx