Skeleton Key is a new game development studio and part of the growing Wizards of the Coast / Hasbro family. We had the honor of creating their visual identity system, along with a simple teaser website to introduce them to the world and jumpstart recruiting.
The brand taps into the studio’s mantra of “unlocking killer gaming experiences,” by creating a bold, mysterious, graphic look that’s rooted in key / keyhole symbolism. From the website: “The Skeleton Key is the symbol of unlocking the infinite possibilities we can explore. We venture into the unknown and invite others to join us.”
The identity system contains a fun, interchangeable array of logo configurations that complement the primary logotype. Gold and red, along with muted neutrals and subtle weathering, create a vibe that is simultaneously retro and contemporary.
Anecdotally, the Skeleton Key team includes some of the nicest people we’ve ever met in the industry. It was a pleasure to help bring the vision to life, including the following teaser site which will hopefully lead to more talented and amazing folks joining their team. We’re excited to see what the future holds for this great, new game studio!
Client: Skeleton Key / Wizards of the Coast
Project focus: design + visual identity