SL Smitten Superdrop
Built on the newly developed system we constructed for Secret Lair’s Secretversary, we continued our collaboration with Wizards of the Coast on yet another Superdrop collection; this time for all the MTG love birds out there. The Smitten Superdrop campaign, centered on the theme of Valentine’s Day, aimed to create a premium virtual store window display with gold conversation hearts, flying cupid arrows, and lurking cherubs.
With a new papercraft backdrop, a lush new color palette, and playful Valentine’s iconography, the system became something totally fresh and new while maintaining the same high production value as the Secretversary Superdrop. The display podiums are essentially the same, with the exception of some warm pink faces, which helped to tie the foreground and background together.
The suite of assets contained static and animated elements across social, paid media, CRM, web, etc. as well as the dominant theme on the Secret Lair storefront, creating a cohesive visual identity and brand experience.
Client: Wizards of the Coast
Project focus: design + visual identity + animation