Secret Lair x TWD

Wizards of the Coast: Visual ID + Marketing Campaign

Wizards of the Coast teamed up with AMC for this special Secret Lair x The Walking Dead set of Magic: The Gathering cards, and we got to help bring it all to life. We created a diverse set of key art variations, custom product shots, storefront assets, and social / marketing materials as part of an overall visual identity that even crossed into AMC’s own promotion, which included an unboxing reveal event during a special episode of Talking Dead. We’re thankful for the opportunity to be involved, and we still can’t believe we were allowed to stab a bunch of Magic cards into a walker’s face to create the hero key art. ;)

ShieldAnimated Key Art
Capacity : Secret Lair x The Walking Dead
ShieldFamily Product Shot
ShieldPhysical Mailer
ShieldTWD Legendaries
ShieldTWD Legendaries (Product Image)
ShieldWalker Tokens + Artifact (Product Image)
ShieldWalker Tokens

Capacity Studios
Client: Wizards of the Coast
Project focus: design + visual identity + animation