ESL Intel Extreme Masters

ESL Gaming : Motion Branding

We finally had the opportunity to give ESL’s long-running Intel Extreme Masters events a modernized visual identity upgrade. The following montage shows a handful of key elements from the broadcast package.

ShieldESL Intel Extreme Masters Broadcast Elements

This clean + streamlined hybrid of the ESL masterbrand and the blue, globe-centric visuals of historic IEMs premiered at Katowice 2022, alongside this cinematic open, which gave us a chance to immortalize some esports legends in sculpture.

Capacity Studios
Client: ESL Gaming
Project focus: design + animation + branding + visual id + motion graphics