Dr. Lair's Secretorium
Wizards of the Coast: Visual ID + Marketing Campaign
Our continued collaboration with Wizards of the Coast on Secret Lair offered us a chance to build this unique campaign that embeds some lore into the eclectic visuals. The set was centered around the idea of a secret emporium curated by “Dr. Lair”, a fictitious collector of rare and mystical items across the MTG multiverse.
![Capacity : Dr. Lair's Secretorium Superdrop](https://cdn.sanity.io/images/dipclje4/production/eff7f0e15a0adbe1f22d39fa162caa5ce74af4b0-1920x1080.jpg?q=100&auto=format)
![Capacity : Dr. Lair's Secretorium Superdrop](https://cdn.sanity.io/images/dipclje4/production/06e4ce659dc613af1ebbf1f54e76ab7b87c6d49a-1920x500.jpg?q=100&auto=format)
![Capacity : Dr. Lair's Secretorium Superdrop](https://cdn.sanity.io/images/dipclje4/production/d6c4ff5837b16163428068d5bb80da506c28604f-1920x1080.jpg?q=100&auto=format)
Capacity Studios
Client: Wizards of the Coast
Project focus: design + visual identity + animation