Dr. Lair's Secretorium
Wizards of the Coast: Visual ID + Marketing Campaign
Our continued collaboration with Wizards of the Coast on Secret Lair offered us a chance to build this unique campaign that embeds some lore into the eclectic visuals. The set was centered around the idea of a secret emporium curated by “Dr. Lair”, a fictitious collector of rare and mystical items across the MTG multiverse.
Box FamilyFramed Card Art : Godless ShrineFramed Card Art : Steam VentsThe Full-Text LandsBox Shot
Top BannerOur Show Is On Friday, Can You Make It?Album : Nature's LoreAlbum : Wrath of GodAlbum : Gamble
Framed Card Art : Stomping GroundBox Shot CloseupSupershock BundleShowcase : Strixhaven Foil EditionThe Full-Text Lands BundleThe Full-Text LandsOur Show Is Friday, Can You Make It?Capacity Studios
Client: Wizards of the Coast
Project focus: design + visual identity + animation